Copywriting & Marketing

Why Hire a Marketing Copywriter?

Simply put: a marketing copywriter writes better than you. Yes, you know your business sector and, yes, you know your customers. Too often though, even the best businesses fall into the “we, we, we” trap. What that means is they lecture about how great they are and they completely forget about the person that really matters - their client. This is where a marketing copywriter knows how to communicate with buyers much more effectively.

Admittedly, a marketing copywriter is an investment, but when it comes to your promotional budget, it’s a necessary toll that ends up getting you much more. Advertising itself is pricey, but in order for you to maximize your return on investment, your marketing copy should be a work of art, just like any graphics you use in your marketing materials.

You need to hire a marketing copywriter to soundly hit your target markets. Only then will you hear your phone ringing, see your web-store getting orders and discover your profits soar, since this is what a marketing copywriter does.

Plus, did you know during the last deep recession in the 1980’s, the companies who survived were the ones that DIDN’T halt advertising. So if you’ve been spooked and you’re thinking that advertising today is a waste, think again.

Too often I’ve seen business organizations spend thousands on web design or a brochure design, but then do the copy themselves. They figure they’ll hold on to a few dollars. Then when the phone doesn’t ring, they can’t deduct why. The reason is copy matters.

Disregarding your business by forfeiting a marketing copywriter is a bit like running a marathon and stopping 100 yards from the finish line. You can be ‘close’ but you’ll never ‘win.’ When you address your promotional copy the same way, your results will be the same - you won’t be successful.

So, instead of stopping short of breaking the tape, make sure you’re hitting your target market and watch your revenues skyrocket by hiring an experienced marketing copywriter.

The Largest Secret of a Direct Response Copywriter

When you need to turn more of your potential customers into actual customers then you need a pro direct response copywriter. Advertisements, direct mail letters, and web pages do for your business what an expert salesman can do when they sell your product or service. Therefore your direct response copywriter should be the absolute most versatile professional you can hire.

The biggest slip business owners make if they write their own advertising copy is they end up talking about themselves - or in other words, the features of their business. A professional direct response copywriter will focus the copy on the benefits of your business and what your business can do for your customers. This is a big difference between everyday copy and killer copy and a professional direct response copywriter can give that to you.

Anyone with a college degree can write, but when you need your direct response marketing campaign to pay for itself in increased revenue, then you need a professional direct response copywriter.  Your copy has to effectively go straight for your customer’s wallets. You might be knowledgeable, but a professional direct response copywriter can convey your message in an efficient, clear, emotional way.

Does Hiring a American Copywriter Matter?

The global nature of the Internet has opened up many opportunities for in several industries and when it comes to copywriters it’s no different. However, if the bulk of your business is aimed at the U.S. an American copywriter might be the first choice for your business. Here are a few reasons that discuss why, which you might not have considered.

There’s no denying that every day in today’s world, the lines distinguishing cultures are getting more blurred. Western culture seems to be a universal concept, but when it comes to your business, an American copywriter, located within the United States, could mean the difference between success and failure in your promotion.

Why? Someone living where your customers do puts you at a distinct home field advantage.

They understand the shades of the American culture that writers on the other side of the world simply can’t appreciate as firmly. So while you may redeem some money by going with a foreign writer, an American copywriter might earn you more in profits. The reason is their writing will speak more strongly to your readers. It doesn’t matter if it’s web copy or articles that explore your business. An American copywriter can design their writing around the American experience.

At Winters Productions we’ve heard the horror stories of customers who found us after they went overseas looking for a deal. What looked like a dream come true ended up being a nightmare, with missed deadlines, sub-par work, and sometimes, no work at all.

They also learn that legalizing any signed contract would mean journeying across an ocean to where the contractor resides. It also meant going into that country’s court system and having the case tried there. And even if they won, the chance of getting their money back was slim-to-none.

In the end their pursuit to save a few dollars, and forego employing an American copywriter, ended up costing them even more money. Not only were they out the initial fee they paid (and the time and energy they spent), they also had to employ an American copywriter anyway to clean up the mess the cheap writer supplied.

In the end, when you need to make every merchandising dollar count, consider the benefits you’ll be getting when you hire the American copywriter. It truly outweighs the upfront cost for your business. Not only will you be supporting an American business, just like yours, but you’ll also have working copy that speaks to your buyers and that’s the difference between a sale and no sale. 

Do you have a professional SEO copywriter?

Do you have a professional SEO copywriter? How much is a good-written web page worth to your business enterprise? If your pages are not pulling and keeping visitors to your website with the intent of having them take action, then you want a professional SEO copywriter.

A SEO copywriter is an individual who designs and optimizes web page content to maximize your sites chances of appearing higher on search engine lists. Most significantly, only an expert in SEO copywriting can make your pages seem natural, without using any tricks to fool the search engines.

Advertising is one of the top expenses that a business organization has, but a professional SEO copywriter can earn you more bucks by giving you a website that appeals to visitors and search engines by focusing on the content. By targeting specific keywords, the SEO copywriter will bring in the highest degree traffic from people who are looking for just what you offer, instead of paying for ad linking.

Your website traffic can increase so you’ll get more customers and best of all, your profits can burst forth. You and your business enterprise will be better off when you hire a SEO copywriter rather than trying to travel the unknown waters yourself.

Sales Copywriting For Growth

Online marketing campaigns depend heavily on good sales copywriting. The Internet is an interactive experience that demands potential customers to actively seek information. So it is urgent that your sales copywriting be as efficient as it can be. Here are a few things to keep in mind to help make your sales copywriting leap out.

Your readers mind scan sales copywriting - never say in ten words what you can say in two. 

They want to know the benefit from your product or service and little else actually matters. Your chore when producing sales copywriting is to accent those benefits and let your reader know how their lives will be better for them.

In sales copywriting exercise testimonials since they work. Even a short blurb from a satisfied customer will bring good results so any sales copywriting should include testimonials.

The total amount of information on the Internet is staggering. So you need to make sure that your sales copywriting will seize readers quickly and provide the information theyre looking for at a glance. Using impressive headlines in your sales copywriting will help so be bold when writing those headlines.  

How To Make Quality Web Copywriting

Why is web copywriting important? Words are, and always have been, our key means of communicating. The written word is specially important because it can initiation our emotions and influence our decisions. In today’s market, web copywriting has far outdone the boundaries that printed copywriting could ever have imagined. So when you try your hand at web copywriting, keep these few hints in mind.

1. Use Charismatic Language. When you create web copywriting, you have the force to bait customers into spending their money. That’s why your web copywriting must produce trust in the customer. Strong and compelling words do just that. For example, instead of saying something like, ‘Get the best price,’ instead consider keener action words like experience, discover, etc.

2. Speak the customer’s language. For example, if you’re selling hunting jackets your web copywriting must speak the language of the hunter. Will your jacket carry more ammo than your competitors? Does it provide better camouflage so the hunter can stay hidden longer? Research the jargon and youll be on your way.

3. Stress the benefits. Good web copywriting involves putting emphasize on the benefits of your product or service rather than just the features alone. What benefit will your reader get by wearing your hunting jacket versus your competitors? Will it keep the reader warmer in cold weather? Your web copywriting should always tell the customer exactly whats in it for them.

4. Write for Readers and Search Engines Second. Too often when a business enterprise looks into web copywriting they immediately think SEO (Search Engine Optimization). Yes, SEO is essential and every web page needs it. However, what you produce needs to be more than just keywords tossed together. What good is a number one if your customers leave because of dreadful writing?

5. Learn specific formatting of SEO. Many business organizations mistakenly believe if they ram as many keywords in as possible they’ll get a high ranking. Nothing could be further from the truth. It’s strongest to use one main keyword that appears in distinguishable places in your copy and two to three supporting keywords. So if you have a list of ten keywords you really love don’t shove them all into a single page. Make ten pages of content around each one with a couple of supporting words injected. 

Web copywriting today is nearly a science in itself. Search around the Internet and see what it takes to bring forth superb web copywriting that attracts search engines and customers or, if you lack the time, simply hire an experienced web copywriting service to do it for you.

What Is an Interactive Copywriter?

What is an interactive copywriter you wonder? Simply put: an interactive copywriter is someone who can take boring copy and turn it into something that engages the reader, but enlivens them into taking action (meaning buying your products or services).

An interactive copywriter needs to not only pull in the client with words, he also needs to be familiar with the many new marketing concepts ideas such as:

•           Online advertising
•           Digital marketing
•           Viral communications
•           Guerilla advertising

All of these are just a few points an interactive copywriter has to master in order to tempt those customers in.

For example, viral marketing requires the interactive copywriter to use prevenient social networks to increase brand awareness. That type of writing will be more informal.

Guerilla advertising works especially good for the small business owner who cannot afford more conventional and expensive advertising such as print ads and TV spots. Instead, the interactive copywriter needs to adjust to that businesses unique marketing plan and know ways to execute it.

In short, the interactive copywriter has to be sensible of what’s going on in the marketplace and be savvy enough to use that knowledge to help him in his copywriting. Only then will the interactive copywriter be winning in hooking those customers in for businesses like yours.

How to Do Your Own Marketing Copywriting

Here are a few concepts you can use when it comes to doing your own marketing copywriting.

Each company needs a brand to signalize itself from every other business sector in the world and your marketing copywriting can use that as its key concept. Think about some of the brands of large corporations, from the stylized icon of the Roman centurion of American Express or the simple color brown of UPS. Those companies have spent millions establishing their brand and your marketing copywriting is the first step for you in establishing yours.

One of the most important concepts you should establish prior to doing any marketing copywriting is uncovering who your audience is. Who are the individuals that buy your merchandise? What can your commercial enterprise give them that will better their lives? Find the answers to these questions so your marketing copywriting can be more effective in communicating with your customers.

When you are crafting your marketing copywriting, make sure you have someone else look it over before you release it into the world, either online or to the printer. No matter how good a writer you are, you must always have a proofreader go over your marketing copywriting. Even if you have to hire someone to do it for you, it’s healthier in the end.

Doing your own marketing copywriting is not the simplest thing to do, but if you keep these few points in mind then you’ll be sure to have a measure of success.

How to Create a Professional Brochure Design

Brochure design is just as great as the copy you put into it. As we like to say at Winters Productions, it’s a marriage of both copy and design. They must work together equally if any promotion is to be prosperous. So how do you create the impeccable brochure design? Here are some tips to get started:

1. Collect, read and study the brochure designs of other companies. It doesn’t matter whether they are connected to your business or not. A great design is a great design, regardless of the industry.

2. Think about your audience and how you want to speak to them. Incorporate into your brochure design the style that will best convey that voice. For example, a D.J.s brochure wouldn’t present people at a boardroom meeting. An accounting firm wouldn’t want pictures of a dance floor. Know your audience first.

3. Keep the components of your brochure design to the minimum amount possible. What that means is don’t try to clog it with too much info. A brochure is fashioned to be a tease - a stepping-stone used in order to introduce your business with a client. It’s not meant to tell them every single facet of your company.

4. Exercise what’s called Negative Space or White Space. Consider about what is there, but also what is not there. Negative space can be just as effectual as the bars, boxes and text in your brochure design. Much like our last point above, you don’t want to jam so much inside your brochure design that the reader feels overwhelmed. White space can be your friend.

5. When creating your brochure design, pick out the most important items. You can spotlight these by making them bolder and brighter so they stand out from the rest of the content. Much like when reading a web page, the viewer will scan the brochure first before sitting down to read it in its entireness.

6. Mind your exercise of color. One of the grandest elements you need to consider for your brochure design is what colors to use. There’s something know as the color wheel that points what colors compliment and contrast each other. Remember too that color includes the text and pictures, but also the paper color too. All of these should come together to produce a harmonious brochure design.

7. Look for ways to save money. For example, printing four colors in a brochure is costlier than printing three. If you plan on having an ivory background on your brochure you can have that brochure printed on ivory paper instead. You’ve avoided one extra design step AND you’ve just managed to save money at the same time.

7. Last but not least, EDIT IT! After you’ve completed your brochure design and everything seems to be the way you want, stop! Don’t send it to the printer. Find someone, or numerous ’someones’, to look over your final brochure design. You could literally lose thousands on printing costs if there is just one thing erroneous with your brochure design.

Internet Copywriting That Sells

Here’s a serious idea: just 2% of online businesses are making money. What will it take to get your online company off the ground? Easy. Remarkable internet copywriting. The words that appear on your website must sell you in order to be prosperous, but they must also include the words people are typing into searches. That’s the significant key to outstanding internet copywriting that sells.

Professional copywriters can create killer internet copywriting that gets your content out, and gets you observed by searches. They can get people to your website and get those same people to take action. How? There are various ways to achieve this. Speaking personally, we ask customers for seed keywords. These are words they think people might type when looking for their business. From there we use keyword tools to see how true their assumptions are. This also allows the door for keywords that they might never have thought were possible.

From there we analyze their business - who they are, what they sell, what goals they have. In short, internet copywriting professionals should test everything.  The end effect is copy that compels people to take action, which leads to better sales.

Internet copywriting is very unique from other types copy. Internet users have a shortened attention spans. If they don’t immediately see what they’re looking for, then they’ll rapidly click away from the page. When you’re doing internet copywriting, you need to make that copy stand out, to grab the reader in and hold on tight, until they take that action.

Again, you may write well and you may feel you know your business better than anyone else, but if your website is not bringing about the results you expected, don’t continue to be one of the 98% that aren’t seeing results.  Instead check into hiring a professional who can make sure your internet copywriting will bring that boost in traffic and profits.