Copywriting & Marketing

Why Hire a Marketing Copywriter?

Simply put: a marketing copywriter writes better than you. Yes, you know your business sector and, yes, you know your customers. Too often though, even the best businesses fall into the “we, we, we” trap. What that means is they lecture about how great they are and they completely forget about the person that really matters - their client. This is where a marketing copywriter knows how to communicate with buyers much more effectively.

Admittedly, a marketing copywriter is an investment, but when it comes to your promotional budget, it’s a necessary toll that ends up getting you much more. Advertising itself is pricey, but in order for you to maximize your return on investment, your marketing copy should be a work of art, just like any graphics you use in your marketing materials.

You need to hire a marketing copywriter to soundly hit your target markets. Only then will you hear your phone ringing, see your web-store getting orders and discover your profits soar, since this is what a marketing copywriter does.

Plus, did you know during the last deep recession in the 1980’s, the companies who survived were the ones that DIDN’T halt advertising. So if you’ve been spooked and you’re thinking that advertising today is a waste, think again.

Too often I’ve seen business organizations spend thousands on web design or a brochure design, but then do the copy themselves. They figure they’ll hold on to a few dollars. Then when the phone doesn’t ring, they can’t deduct why. The reason is copy matters.

Disregarding your business by forfeiting a marketing copywriter is a bit like running a marathon and stopping 100 yards from the finish line. You can be ‘close’ but you’ll never ‘win.’ When you address your promotional copy the same way, your results will be the same - you won’t be successful.

So, instead of stopping short of breaking the tape, make sure you’re hitting your target market and watch your revenues skyrocket by hiring an experienced marketing copywriter.

Do you have a professional SEO copywriter?

Do you have a professional SEO copywriter? How much is a good-written web page worth to your business enterprise? If your pages are not pulling and keeping visitors to your website with the intent of having them take action, then you want a professional SEO copywriter.

A SEO copywriter is an individual who designs and optimizes web page content to maximize your sites chances of appearing higher on search engine lists. Most significantly, only an expert in SEO copywriting can make your pages seem natural, without using any tricks to fool the search engines.

Advertising is one of the top expenses that a business organization has, but a professional SEO copywriter can earn you more bucks by giving you a website that appeals to visitors and search engines by focusing on the content. By targeting specific keywords, the SEO copywriter will bring in the highest degree traffic from people who are looking for just what you offer, instead of paying for ad linking.

Your website traffic can increase so you’ll get more customers and best of all, your profits can burst forth. You and your business enterprise will be better off when you hire a SEO copywriter rather than trying to travel the unknown waters yourself.

What Is an Interactive Copywriter?

What is an interactive copywriter you wonder? Simply put: an interactive copywriter is someone who can take boring copy and turn it into something that engages the reader, but enlivens them into taking action (meaning buying your products or services).

An interactive copywriter needs to not only pull in the client with words, he also needs to be familiar with the many new marketing concepts ideas such as:

•           Online advertising
•           Digital marketing
•           Viral communications
•           Guerilla advertising

All of these are just a few points an interactive copywriter has to master in order to tempt those customers in.

For example, viral marketing requires the interactive copywriter to use prevenient social networks to increase brand awareness. That type of writing will be more informal.

Guerilla advertising works especially good for the small business owner who cannot afford more conventional and expensive advertising such as print ads and TV spots. Instead, the interactive copywriter needs to adjust to that businesses unique marketing plan and know ways to execute it.

In short, the interactive copywriter has to be sensible of what’s going on in the marketplace and be savvy enough to use that knowledge to help him in his copywriting. Only then will the interactive copywriter be winning in hooking those customers in for businesses like yours.

How to Do Your Own Marketing Copywriting

Here are a few concepts you can use when it comes to doing your own marketing copywriting.

Each company needs a brand to signalize itself from every other business sector in the world and your marketing copywriting can use that as its key concept. Think about some of the brands of large corporations, from the stylized icon of the Roman centurion of American Express or the simple color brown of UPS. Those companies have spent millions establishing their brand and your marketing copywriting is the first step for you in establishing yours.

One of the most important concepts you should establish prior to doing any marketing copywriting is uncovering who your audience is. Who are the individuals that buy your merchandise? What can your commercial enterprise give them that will better their lives? Find the answers to these questions so your marketing copywriting can be more effective in communicating with your customers.

When you are crafting your marketing copywriting, make sure you have someone else look it over before you release it into the world, either online or to the printer. No matter how good a writer you are, you must always have a proofreader go over your marketing copywriting. Even if you have to hire someone to do it for you, it’s healthier in the end.

Doing your own marketing copywriting is not the simplest thing to do, but if you keep these few points in mind then you’ll be sure to have a measure of success.

Internet Copywriting That Sells

Here’s a serious idea: just 2% of online businesses are making money. What will it take to get your online company off the ground? Easy. Remarkable internet copywriting. The words that appear on your website must sell you in order to be prosperous, but they must also include the words people are typing into searches. That’s the significant key to outstanding internet copywriting that sells.

Professional copywriters can create killer internet copywriting that gets your content out, and gets you observed by searches. They can get people to your website and get those same people to take action. How? There are various ways to achieve this. Speaking personally, we ask customers for seed keywords. These are words they think people might type when looking for their business. From there we use keyword tools to see how true their assumptions are. This also allows the door for keywords that they might never have thought were possible.

From there we analyze their business - who they are, what they sell, what goals they have. In short, internet copywriting professionals should test everything.  The end effect is copy that compels people to take action, which leads to better sales.

Internet copywriting is very unique from other types copy. Internet users have a shortened attention spans. If they don’t immediately see what they’re looking for, then they’ll rapidly click away from the page. When you’re doing internet copywriting, you need to make that copy stand out, to grab the reader in and hold on tight, until they take that action.

Again, you may write well and you may feel you know your business better than anyone else, but if your website is not bringing about the results you expected, don’t continue to be one of the 98% that aren’t seeing results.  Instead check into hiring a professional who can make sure your internet copywriting will bring that boost in traffic and profits.

Marketing writing can be one of the most challenging mediums to write within. However, employing to these five tips can boost your marketing writing potency.

1. Don’t Use Empty Words

To better your marketing writing power, tighten things up. That means use as little number of words as possible. Plus, when you use words that are more visually exciting your marketing writing strength will improve greatly.

2. Avoid Using Clichés

Nothing turns your reader off more than running head-on into an overused or trite phrase. When it comes to marketing writing, it’s easy to fall into that trap, so stay away from the jargon.

3. Get Rid Of Redundancy

When you’re going over your marketing writing, find words that add nothing to the copy and cut them out.

4. Throw out the Passive Voice

A passive voice makes weak writing. Marketing writing should put readers in the here and now. You want buyers to take action so stick to the active voice.

5. Kill the Overstuffed Adverbs

Adverbs can drain the strength of marketing writing. So avoid writing, “Our bolts are quite strong” and alternatively get to the point. Write, “Our bolts are strong” instead.

Keep these five tips in mind when you’re writing and you will be sure to improve your business through compelling marketing writing.