Copywriting & Marketing

Marketing writing can be one of the most challenging mediums to write within. However, employing to these five tips can boost your marketing writing potency.

1. Don’t Use Empty Words

To better your marketing writing power, tighten things up. That means use as little number of words as possible. Plus, when you use words that are more visually exciting your marketing writing strength will improve greatly.

2. Avoid Using Clichés

Nothing turns your reader off more than running head-on into an overused or trite phrase. When it comes to marketing writing, it’s easy to fall into that trap, so stay away from the jargon.

3. Get Rid Of Redundancy

When you’re going over your marketing writing, find words that add nothing to the copy and cut them out.

4. Throw out the Passive Voice

A passive voice makes weak writing. Marketing writing should put readers in the here and now. You want buyers to take action so stick to the active voice.

5. Kill the Overstuffed Adverbs

Adverbs can drain the strength of marketing writing. So avoid writing, “Our bolts are quite strong” and alternatively get to the point. Write, “Our bolts are strong” instead.

Keep these five tips in mind when you’re writing and you will be sure to improve your business through compelling marketing writing.

Online copywriting contains many factors. If you’ve done any research on the concept of SEO and how it works, you’ve come up with tons of information. We’ve taken those thousands of resources and narrowed it down to five must-haves in online copywriting.

1. Research your main keywords. Use SEO tools online (free and paid) and search the websites of your challengers. Remember, you get more traffic to your site if you use special terms that people are searching. Also, never impregnate your online copywriting with keywords. This will this NOT help accomplish ranking. In fact, it can also get you black listed from some searches.

2. Make sure your first heading and sentence contains your main keyword. Search Engines read html code from top to bottom. So your keyword must be in the key heading. The nearer you put your keyword to the header in the first sentence, the better you’ll rank.

3. View at your source code. You don’t have to be an html programmer, but if you’re doing online copywriting, then you should acquaint yourself with what code the search engines views. Again, they read from top to bottom.

4. Connect to external websites. You can also ask others in similar domains to link to you. The more links you have -  either within your own site or those going out to other websites - will add credibility to your online copywriting.

5. Make your content readable to humans and not just spiders. You want your online copywriting to rank higher, but you also want customers to take action when it comes to your products and services. One keyword after another might get you to number one on Google for a day, but if those potential customers leave because the copy is horrendous, what’s the point?

Don’t forget to use common sense. Be your own judge on what you think visitors will need to see. If you wonder if someone might be cheating at SEO, they probably are, so don’t do it. So although online copywriting isn’t as easy as this list makes it sound, it is a clear start on what to expect if you decide to hire someone else for your online copywriting project.

Strongest Tricks of the Persuasive Online Copywriting

Want persuasive online copywriting for your business? All you need to know are a couple of simplified tricks of the trade for persuasive online copywriting.

#1 Don’t let Go

Nothing will catch your client’s attention more than effective headlines - short, sweet and to the point. People read information on the web at breakneck speed. That means you have to get them quick before they move on to something else.

#2 Don’t Talk. Communicate

Your initiative in persuasive online copywriting should always be to communicate with your customer. Talk to them and not at them. Avoid centering on yourself and use the simple word you for conversions. It helps to strike the words ‘we’ and ‘our’ from your vocabulary since they hardly exist in persuasive online copywriting.

#3 It’s the KISS rule

In persuasive online copywriting use simple, abrupt sentences and leave lots of white space on the page so their eyes won’t get tired.

#4 What Makes YOU Great

After your persuasive online copywriting has caught your customer’s attention, lure them in even more. What makes you special or what benefits can you give them? Add statistics or testimonials to show how they can benefit too.

5# Call your customers to action

Whether you want their email address, a phone call from them or an immediate order, make certain tell them precisely what you want them to do. Don’t be cute. Don’t be clever. Don’t assume they know what comes next.

In the end, if you put all of these other points together, you’ll have great persuasive online copywriting that earns you larger interest or sales.