Copywriting & Marketing

What Is an Interactive Copywriter?

What is an interactive copywriter you wonder? Simply put: an interactive copywriter is someone who can take boring copy and turn it into something that engages the reader, but enlivens them into taking action (meaning buying your products or services).

An interactive copywriter needs to not only pull in the client with words, he also needs to be familiar with the many new marketing concepts ideas such as:

•           Online advertising
•           Digital marketing
•           Viral communications
•           Guerilla advertising

All of these are just a few points an interactive copywriter has to master in order to tempt those customers in.

For example, viral marketing requires the interactive copywriter to use prevenient social networks to increase brand awareness. That type of writing will be more informal.

Guerilla advertising works especially good for the small business owner who cannot afford more conventional and expensive advertising such as print ads and TV spots. Instead, the interactive copywriter needs to adjust to that businesses unique marketing plan and know ways to execute it.

In short, the interactive copywriter has to be sensible of what’s going on in the marketplace and be savvy enough to use that knowledge to help him in his copywriting. Only then will the interactive copywriter be winning in hooking those customers in for businesses like yours.

How to Do Your Own Marketing Copywriting

Here are a few concepts you can use when it comes to doing your own marketing copywriting.

Each company needs a brand to signalize itself from every other business sector in the world and your marketing copywriting can use that as its key concept. Think about some of the brands of large corporations, from the stylized icon of the Roman centurion of American Express or the simple color brown of UPS. Those companies have spent millions establishing their brand and your marketing copywriting is the first step for you in establishing yours.

One of the most important concepts you should establish prior to doing any marketing copywriting is uncovering who your audience is. Who are the individuals that buy your merchandise? What can your commercial enterprise give them that will better their lives? Find the answers to these questions so your marketing copywriting can be more effective in communicating with your customers.

When you are crafting your marketing copywriting, make sure you have someone else look it over before you release it into the world, either online or to the printer. No matter how good a writer you are, you must always have a proofreader go over your marketing copywriting. Even if you have to hire someone to do it for you, it’s healthier in the end.

Doing your own marketing copywriting is not the simplest thing to do, but if you keep these few points in mind then you’ll be sure to have a measure of success.

How to Create a Professional Brochure Design

Brochure design is just as great as the copy you put into it. As we like to say at Winters Productions, it’s a marriage of both copy and design. They must work together equally if any promotion is to be prosperous. So how do you create the impeccable brochure design? Here are some tips to get started:

1. Collect, read and study the brochure designs of other companies. It doesn’t matter whether they are connected to your business or not. A great design is a great design, regardless of the industry.

2. Think about your audience and how you want to speak to them. Incorporate into your brochure design the style that will best convey that voice. For example, a D.J.s brochure wouldn’t present people at a boardroom meeting. An accounting firm wouldn’t want pictures of a dance floor. Know your audience first.

3. Keep the components of your brochure design to the minimum amount possible. What that means is don’t try to clog it with too much info. A brochure is fashioned to be a tease - a stepping-stone used in order to introduce your business with a client. It’s not meant to tell them every single facet of your company.

4. Exercise what’s called Negative Space or White Space. Consider about what is there, but also what is not there. Negative space can be just as effectual as the bars, boxes and text in your brochure design. Much like our last point above, you don’t want to jam so much inside your brochure design that the reader feels overwhelmed. White space can be your friend.

5. When creating your brochure design, pick out the most important items. You can spotlight these by making them bolder and brighter so they stand out from the rest of the content. Much like when reading a web page, the viewer will scan the brochure first before sitting down to read it in its entireness.

6. Mind your exercise of color. One of the grandest elements you need to consider for your brochure design is what colors to use. There’s something know as the color wheel that points what colors compliment and contrast each other. Remember too that color includes the text and pictures, but also the paper color too. All of these should come together to produce a harmonious brochure design.

7. Look for ways to save money. For example, printing four colors in a brochure is costlier than printing three. If you plan on having an ivory background on your brochure you can have that brochure printed on ivory paper instead. You’ve avoided one extra design step AND you’ve just managed to save money at the same time.

7. Last but not least, EDIT IT! After you’ve completed your brochure design and everything seems to be the way you want, stop! Don’t send it to the printer. Find someone, or numerous ’someones’, to look over your final brochure design. You could literally lose thousands on printing costs if there is just one thing erroneous with your brochure design.

Internet Copywriting That Sells

Here’s a serious idea: just 2% of online businesses are making money. What will it take to get your online company off the ground? Easy. Remarkable internet copywriting. The words that appear on your website must sell you in order to be prosperous, but they must also include the words people are typing into searches. That’s the significant key to outstanding internet copywriting that sells.

Professional copywriters can create killer internet copywriting that gets your content out, and gets you observed by searches. They can get people to your website and get those same people to take action. How? There are various ways to achieve this. Speaking personally, we ask customers for seed keywords. These are words they think people might type when looking for their business. From there we use keyword tools to see how true their assumptions are. This also allows the door for keywords that they might never have thought were possible.

From there we analyze their business - who they are, what they sell, what goals they have. In short, internet copywriting professionals should test everything.  The end effect is copy that compels people to take action, which leads to better sales.

Internet copywriting is very unique from other types copy. Internet users have a shortened attention spans. If they don’t immediately see what they’re looking for, then they’ll rapidly click away from the page. When you’re doing internet copywriting, you need to make that copy stand out, to grab the reader in and hold on tight, until they take that action.

Again, you may write well and you may feel you know your business better than anyone else, but if your website is not bringing about the results you expected, don’t continue to be one of the 98% that aren’t seeing results.  Instead check into hiring a professional who can make sure your internet copywriting will bring that boost in traffic and profits.