Copywriting & Marketing

Why You Need a Professional Copywriting Service

In these days of economic problems, it is more profound than ever that you are sure your marketing program gets the most out of every last dollar of its budget. The safest way of assuring that is to search for a professional copywriting service. It doesn’t make a difference if your business is established online or in a storefront, a proficient copywriting service is your most satisfactory prospect to increasing your profits.

Build A Brand That Lasts

All businesses need something that arranges them separate and that starts out with formulating a different brand. A professional copywriting service can aid you in preparing those elements that ready an outstanding brand – everything from slogans and taglines to invoking and hard-hitting product descriptions.

Make a Strong Online Presence

In today’s times, a business necessitates preparing an online presence and a fully fledged copywriting service is required to do that. Website content is critical to your business’s success and only a professional copywriting service can help you with that by accenting the benefits your products or services extend. And it can get the deal when it is time for your clients to take that bid to act.

Find a SEO Copywriting Service

A good copywriting service can make your business successful through effective SEO copy. As your business grows to the height of a search engine’s list, future customers should be confident to observe your business’s site in order for your online revenues to increase.

By composing professional articles or copy written to readers AND search engines, a copywriting service can make your business’s reputation and image. Select advisedly and you’ll learn that when you hire a high-performance copywriting service, then you can be sure your marketing cash is being wonderfully spent.

Strongest Tricks of the Persuasive Online Copywriting

Want persuasive online copywriting for your business? All you need to know are a couple of simplified tricks of the trade for persuasive online copywriting.

#1 Don’t let Go

Nothing will catch your client’s attention more than effective headlines - short, sweet and to the point. People read information on the web at breakneck speed. That means you have to get them quick before they move on to something else.

#2 Don’t Talk. Communicate

Your initiative in persuasive online copywriting should always be to communicate with your customer. Talk to them and not at them. Avoid centering on yourself and use the simple word you for conversions. It helps to strike the words ‘we’ and ‘our’ from your vocabulary since they hardly exist in persuasive online copywriting.

#3 It’s the KISS rule

In persuasive online copywriting use simple, abrupt sentences and leave lots of white space on the page so their eyes won’t get tired.

#4 What Makes YOU Great

After your persuasive online copywriting has caught your customer’s attention, lure them in even more. What makes you special or what benefits can you give them? Add statistics or testimonials to show how they can benefit too.

5# Call your customers to action

Whether you want their email address, a phone call from them or an immediate order, make certain tell them precisely what you want them to do. Don’t be cute. Don’t be clever. Don’t assume they know what comes next.

In the end, if you put all of these other points together, you’ll have great persuasive online copywriting that earns you larger interest or sales.

Your business depends on respectable writing and that’s particularly accurate with your brochure copy. If you’re spending a lot of money on design, printing and postage, keep in mind that words sell you too. It’s always for the best to hire a professional copywriter for brochure copy, but if you do make the decision to compose your own brochure copy, there are a few matters you should decide think about.

The Cover Is The First Point Of Impact

The first thing your customers see when they read your brochure is the cover. Many brochure copy writers most times feature the company’s name or product name here rather of the concept that differentiates your company or product from your competition. This is the perfect place to let your client know what he stands to gain by reading the great brochure copy inside while also  drawing him in with your originality.

It’s always best to use short, noticeable words here too instead of publishing a paragraph. Think of a novel with a fascinating cover. You discover a few words and an alluring photo; not a whole synopsis of the book. Brochure copy should be set this way also.

Headlines Punch Up Brochure Copy

When you’re publishing brochure copy, remember that your headlines are just as important as the rest. People are in such a rush these days that they might not take the time to read the rest. They may, nonetheless, look over the headlines instead as they wait just for their points of interest. So ensure headlines really leap out while being descriptive.

Features Without Benefits Is Pointless

Weakly written brochure copy concentrates on features. Yes, people want to know what something does or how something works. But at least they make their purchasing determination based on, “What’s it for me?”

For example, let’s suppose you sell tires. Knowing the tires are steel belted (feature) is important to inform. Nevertheless, what will make people buy these tires is the sensation of security (benefit) and knowing that they are protecting themselves and/or their loved ones. Your brochure copy should focus on the benefits to your client precisely as much, if not more than, the features. So trade the features for the benefits; not the opposite way.

Be an Expert – Establish Credibility

When your client sees one of your brochures, the first thing they should notice is a professional design. Once they’re hooked in and set out to read the brochure copy, it should communicate exactly why they should trust you. Your brochure should establish your credibility through testimonials, case studies or independent test results just to name a few examples. Admit these in your brochure copy and you’ll be a hit. In fact, numerous marketing experts and analysts have said that customers are 80% more likely to consider a company when they have great testimonials over any other type of brochure copy.

So remember, brochure copy calls for you to charm the reader and move them to action. If you wish to make sure your brochure copy achieve this it needs to provide useful information, a call to the reader’s emotions and be something beyond elaborate advertising hoopla.

If you need professional copywriting services then review these five simple steps that will make the process much easier.

1. Define Your Needs
   Before you approach anyone for copywriting services outline exactly what services you need. Do you need brochures or direct response post cards? SEO web content or email newsletters? Know in advance what you expect from your copywriting professional.
2. Search for the Best Writer
   There are many online sites where freelance writers offer their copywriting services. Sites such as elance.com and guru.com can give you a good source to finding exactly who you need. If you don’t find what you’re looking for there hit the search engines and type in what you need like ‘SEO copywriting services’.
3. Choose the Best Writer
   Review their experience, extent of copywriting services and their terms. Remember also that the least expensive writer is not necessarily the best writer. You often get what you pay for and poor writing can end up costing even more than if you’d just went a few dollars more from the start.
4. Communicate with Your Writer
   A Professional writer doesn’t mean they are psychic. A successful project starts with good communication. Make sure your writer knows exactly what you require from the copywriting services being provided to you and answer any questions they have a specifically as possible. Don’t make them guess.
5. Review, Revise and Enjoy
   Once your writer has finished your project, review it not only for grammatical errors, but also for facts and originality. Submit any changes based on your agreement and when you are finally satisfied with the work then you can complete the project.

Hiring copywriting services does not have to be a stressful task. It’s in your best interests to make sure your business gets the best copy possible, but for that to happen you need to be organized and have a ‘team player’ mentality.

Here are three concepts you can use when it comes to doing your own marketing copywriting.

Establish Your Brand

Each business needs a brand to distinguish itself from every other business in the world and your marketing copywriting can use that as its key concept. Think about some of the brands of large corporations, from the stylized icon of the Roman centurion of American Express or the simple color “brown” of UPS. Those companies have spent millions establishing their brand and your marketing copywriting is the first step for you in establishing yours.

Know Your Audience

One of the most important concepts you should establish prior to doing any marketing copywriting is uncovering who is your audience. Who are the people that buy your products? What can your business give them that will improve their lives? Find the answers to these questions so your marketing copywriting can be more effective in communicating with your customers.

Get a Second Opinion

When you are crafting your marketing copywriting, make sure you have someone else look it over before you release it into the world – either online or to the printer. No matter how good a writer you are, you must always have a proofreader go over your marketing copywriting. Even if you have to pay someone to do it for you, it’s safer in the end.

Doing your own marketing copywriting is not the easiest thing to do, but if you keep these few things in mind then you’ll be sure to have a measure of success.

What is an interactive copywriter? Simply put: an interactive copywriter is someone who can take bland copy and turn it into something that not only engages the reader, but animates them into taking action (meaning buying your products or services).

Job Description of the Interactive Copywriter

You might see this listed in an interactive copywriter wanted ad: interactive copywriter wanted to create vibrant copy, heighten brand awareness, and optimize search engine rankings as part of a growing creative team. It doesn’t matter if they’re looking for someone to produce copy for web pages, brochures, postcards or sales letters; they need someone who can inspire people to part with their hard earned cash.

New Marketing Tools

An interactive copywriter needs to not only pull in the customer with words, he also needs to be familiar with the many new marketing concepts such as:

• Online advertising
• Digital marketing
• Viral communications
• Guerrilla advertising

All of these are just a few things an interactive copywriter has to master in order to lure those customers in.

For example, viral marketing requires the interactive copywriter to use pre-existing social networks to increase brand awareness. That type of writing will be more informal – certainly not the high school English rules that were drummed into your head.

Guerrilla advertising works especially good for the small business owner who cannot afford more traditional – and expensive – advertising such as print ads and TV spots. Instead, the interactive copywriter needs to adapt to that businesses unique marketing plan and know ways to execute it.

In short, the interactive copywriter has to be aware of what’s going on in the marketplace and be savvy enough to use that knowledge to help him in his copywriting. Only then will the interactive copywriter be successful in hooking those customers in for businesses like yours.

Creative copywriting is different from dry technical writing and your business will benefit from it. Despite what you were taught in your writing classes, when it comes to advertising, creative copywriting is possible.

Break the Rules

We’ve all been taught the basics. Don’t use sentence fragments. Don’t start a sentence with a conjunction. Always use the active voice. Don’t split infinitives and so on and so on. However with creative copywriting feel free to break the rules. Not only will it make your copy more readable to your customers, but it’s fun as well.

It’s Story Time!

People love stories. So tell them one. Your business is special and unique. Tell your customers why. Add an amusing anecdote to your creative copywriting and it’ll be sure to hook the reader in and let them know exactly why your business or product can benefit their lives.

The Right Word

It’s estimated that advertising messages can succeeded in eight seconds so make sure your creative copywriting homes in on the right words you need to get your message across. Again – and it can’t be emphasized enough – make sure you use the words that describe the benefits your business or product can offer and not simply the features. The write word will ensure your copy makes you glisten. Always remember the best thing to do when you’re writing creative copywriting: get creative!

A few months ago a newly graduated marketing writer approached me looking for additional freelance work. I went to his site and noticed many ‘no-no’s as I call them and when I wrote back with my reject I took a few moments to explain why. He was very grateful that someone had taken the time to treat him with respect and offer some suggestions.

So I thought why not do an article on being a marketing writer for other people who might want to apply here at Winters Productions? So with that all said, let me begin by saying when you’re starting out, it seems an impossible task. But if you’re serious about becoming a marketing writer, then you want to keep these few suggestions in mind.

Write and Write Some More

A marketing writer writes…always. Just like athletes practice every day, then you too should make sure you write every day, even if you do not have a deadline for that day. If you’re looking for a topic, surf around the internet for a bit until something catches your eye. If it’s related to marketing, then it’s even better. And if you’re really serious about being a marketing writer, then why not look into starting your own marketing blog? It’s a great way to get your words – and your name – out there.

Read and Read Some More

Find articles by other marketing writers and read them, but also while you’re reading them take note of their technique and style. See how they handled a particular topic and think about how you might have handled it differently. Also, know your market and keep up with new trends in the industry. All of these things will make you a better marketing writer.

Revise and Revise Some More

Pull out an article you might have written a few days or even weeks ago and go over it with your red pen – ruthlessly. A good marketing writer is his own toughest critic. Don’t let your self-pride keep you from crafting the finest article you can. Your livelihood as a marketing writer depends on you being a good editor as well. It’s been my experience that the truly best writers don’t feel like their the best because they’re always looking for ways to improve their craft (or even every sentence they write).

There are many more things you need to know in order to become a good writer, but if you start out with these few tips then that’s half the battle to being a great marketing writer.

Simple put…a marketing copywriter writes better than you. Yes, you know your business and, yes, you know your customers. Too often though even the best businesses fall into the ‘we, we, we’ trap. What that means is they talk about how great they are and they totally forget about the person that really matters – their customer. This is where a marketing copywriter knows how to communicate with buyers much more effectively.

A Marketing Copywriter Brings it Home

Admittedly, a marketing copywriter is an investment, but when it comes to your advertising budget, it’s a necessary cost that ends up earning you much more. Advertising itself is costly, but in order for you to maximize your return on investment, your marketing copy must be a work of art, just the same as any graphics you use in your marketing materials.

You need to hire a marketing copywriter to effectively hit your target markets. Only then will you hear your phone ringing, see your web-store getting orders and watch your profits soar. That is what a marketing copywriter does for you.

Don’t Waste Your Advertising Dollars

It’s been said over and over again, but with today’s uncertain economy, it has never been truer: don’t waste your marketing money without a marketing copywriter. It’s also true that during the last big recession in the 1980’s, the companies who survived where ones that DIDN’T STOP advertising. So if you’ve been spooked and you’re thinking that advertising today is a waste, think again.

With that said, believe it or not with a professional marketing copywriter you will actually save money. How is this possible? The short answer is you’ll have a promotion that works. It is better for you to spend a few extra dollars in hiring a good marketing copywriter than to pour money into a great looking site or brochure with bad copy.

Too often I’ve seen businesses spend thousands on web design or a brochure design, but then do the copy themselves. They figure they’ll ’save a few bucks’. Then when the phone doesn’t ring, they can’t figure out why. The reason is really elementary – copy matters.

Neglecting your business by foregoing a marketing copywriter is a bit like running a marathon and stopping 100 yards from the finish. How many endorsements would that stopped runner earn if he said he’s ‘close enough’ and doesn’t need to go the extra few steps? When you handle your promotional copy the same way your results will be the same – you won’t won. It’s that simple.

So instead of stopping short of ‘breaking the tape’ make sure you’re hitting your target market and watch your revenues skyrocket by hiring an experienced marketing copywriter.

Here’s a sobering thought: only about 2% of online businesses are making money. What does that 2% have that you need? What will it take to get your online business off the ground?

Simple. Great internet copywriting. The words that appear on your website must sell you in order to be successful, but they must also include the words people are typing into searches. That’s the two keys to great internet copywriting that sells.

Internet Copywriting – The Professional Copywriter Advantage

Professional copywriters can create killer internet copywriting that gets your message out, and gets you noticed by searches. They can get people to your web site and get those same people who visit your website to take action. How? There are several ways to achieve this. Speaking personally, we ask clients for ’seed keywords.’ These are words they think people might type when looking for their business. From there we use keyword tools to see how accurate their assumptions are. This also provides the door for keywords that they might never have thought were possible.

From there we analyze their business – who they are, what they sell, what goals they have. In short, internet copywriting pros should examine everything. The end result is copy that compels people to take action, which leads to more sales.

What’s Different about Internet Copywriting?

Internet copywriting is very different than writing for other types readers. Internet users have a very short attention span. If they don’t immediately see what they’re looking for, then they’ll quickly click away from the page. When you’re doing internet copywriting, you need to make that copy stand out, to grab the reader in and hold on tight, until they take that action which will lead to more sales.

Again, you may write well and you may feel you know your business better than anyone else, but if your website is not producing the results you expected, don’t remain one of the 98% that aren’t seeing results. Instead check into hiring a professional who can make sure your internet copywriting will bring that boost in traffic…and profits.