Creative Copywriting 101

Creative copywriting is unique from plain technical writing and your occupation will benefit from it. Despite what you discovered in your writing classes, when it comes to advertising, creative copywriting is achievable.

We’ve all learned the basics. Don’t use sentence fragments. Don’t start a sentence with a conjunction. Always use the active voice. Don’t split infinitives and so on and so on. With creative copywriting it’s alright to break the rules. Not only will it make your copy more readable to your clients, but it’s fun as well.

People love stories. So narrate one. Your occupation is particular and extraordinary. Tell your customers why. Add an fascinating anecdote to your creative copywriting and it’ll be sure to snare the reader in and let them recognize exactly why your job or product can profit their lives.

It’s been calculated that advertising messages can succeeded in eight seconds so make sure your creative copywriting hones in on the correct words you need to drive your message across. Again – and it can’t be underlined enough – make sure you apply the words that identify the benefits your job or product can offer, not simply the features. The right word will assure your copy makes you gleam. Always remember the soundest thing to do when you’re writing creative copywriting: get creative!

Creative writing and copy writing might seem like two incongruous things, but there is a way to combine the two and be a creative copywriter. People tend to associate creative writing with storytelling and copy writing as dry business-oriented writing. However, there’s no obstacle for a good writer to combine the two and become a creative copywriter.

Tell a Story

If you want to be a creative copywriter, tell a story. Good stories allow you to connect with your readers on a different level than just simply passing on merchandising information. Share an anecdote on how your product benefitted someone. Spin a yarn about the origin of the company and how it grew successful. It’s easy to tell tales and still be a good creative copywriter.

Get Emotional

One of the best ways a creative copywriter can grab their customer’s attention is to use analogies, real life scenarios and true case studies to appeal to their emotions. People feel things and when they can relate to what you’re selling, they’re most likely to buy.

Add Drama

While it’s okay to lighten up every once in a while in your writing, adding a bit of drama can be an effective technique for the creative copywriter. For example, use words such as ‘exciting,’ ‘determined’ and ‘entrusted’ to describe your products or serves in a more dramatic way. A creative copywriter will use them and more.

Remember too, a good copywriter uses customer testimonials to tell the story, to efficiently use emotions and add a bit drama to their copy. Writing doesn’t have to be dull if you only include a little bit of sizzle into your work.

Creative writing and copy writing might seem like two incongruous things, but there is a way to combine the two and be a creative copywriter. People tend to associate creative writing with storytelling and copy writing as dry business-oriented writing. However, there’s no obstacle for a good writer to combine the two and become a creative copywriter.

Tell a Story

If you want to be a creative copywriter, tell a story. Good stories allow you to connect with your readers on a different level than just simply passing on merchandising information. Share an anecdote on how your product benefitted someone. Spin a yarn about the origin of the company and how it grew successful. It’s easy to tell tales and still be a good creative copywriter.

Get Emotional

One of the best ways a creative copywriter can grab their customer’s attention is to use analogies, real life scenarios and true case studies to appeal to their emotions. People feel things and when they can relate to what you’re selling, they’re most likely to buy.

Add Drama

While it’s okay to lighten up every once in a while in your writing, adding a bit of drama can be an effective technique for the creative copywriter. For example, use words such as ‘exciting,’ ‘determined’ and ‘entrusted’ to describe your products or serves in a more dramatic way. A creative copywriter will use them and more.

Remember too, a good copywriter uses customer testimonials to tell the story, to efficiently use emotions and add a bit drama to their copy. Writing doesn’t have to be dull if you only include a little bit of sizzle into your work.

Creative copywriting is different from dry technical writing and your business will benefit from it. Despite what you were taught in your writing classes, when it comes to advertising, creative copywriting is possible.

Break the Rules

We’ve all been taught the basics. Don’t use sentence fragments. Don’t start a sentence with a conjunction. Always use the active voice. Don’t split infinitives and so on and so on. However with creative copywriting feel free to break the rules. Not only will it make your copy more readable to your customers, but it’s fun as well.

It’s Story Time!

People love stories. So tell them one. Your business is special and unique. Tell your customers why. Add an amusing anecdote to your creative copywriting and it’ll be sure to hook the reader in and let them know exactly why your business or product can benefit their lives.

The Right Word

It’s estimated that advertising messages can succeeded in eight seconds so make sure your creative copywriting homes in on the right words you need to get your message across. Again – and it can’t be emphasized enough – make sure you use the words that describe the benefits your business or product can offer and not simply the features. The write word will ensure your copy makes you glisten. Always remember the best thing to do when you’re writing creative copywriting: get creative!