Copywriting & Marketing

Does Hiring a American Copywriter Matter?

The global nature of the Internet has opened up many opportunities for in several industries and when it comes to copywriters it’s no different. However, if the bulk of your business is aimed at the U.S. an American copywriter might be the first choice for your business. Here are a few reasons that discuss why, which you might not have considered.

There’s no denying that every day in today’s world, the lines distinguishing cultures are getting more blurred. Western culture seems to be a universal concept, but when it comes to your business, an American copywriter, located within the United States, could mean the difference between success and failure in your promotion.

Why? Someone living where your customers do puts you at a distinct home field advantage.

They understand the shades of the American culture that writers on the other side of the world simply can’t appreciate as firmly. So while you may redeem some money by going with a foreign writer, an American copywriter might earn you more in profits. The reason is their writing will speak more strongly to your readers. It doesn’t matter if it’s web copy or articles that explore your business. An American copywriter can design their writing around the American experience.

At Winters Productions we’ve heard the horror stories of customers who found us after they went overseas looking for a deal. What looked like a dream come true ended up being a nightmare, with missed deadlines, sub-par work, and sometimes, no work at all.

They also learn that legalizing any signed contract would mean journeying across an ocean to where the contractor resides. It also meant going into that country’s court system and having the case tried there. And even if they won, the chance of getting their money back was slim-to-none.

In the end their pursuit to save a few dollars, and forego employing an American copywriter, ended up costing them even more money. Not only were they out the initial fee they paid (and the time and energy they spent), they also had to employ an American copywriter anyway to clean up the mess the cheap writer supplied.

In the end, when you need to make every merchandising dollar count, consider the benefits you’ll be getting when you hire the American copywriter. It truly outweighs the upfront cost for your business. Not only will you be supporting an American business, just like yours, but you’ll also have working copy that speaks to your buyers and that’s the difference between a sale and no sale. 

What Is an Interactive Copywriter?

What is an interactive copywriter you wonder? Simply put: an interactive copywriter is someone who can take boring copy and turn it into something that engages the reader, but enlivens them into taking action (meaning buying your products or services).

An interactive copywriter needs to not only pull in the client with words, he also needs to be familiar with the many new marketing concepts ideas such as:

•           Online advertising
•           Digital marketing
•           Viral communications
•           Guerilla advertising

All of these are just a few points an interactive copywriter has to master in order to tempt those customers in.

For example, viral marketing requires the interactive copywriter to use prevenient social networks to increase brand awareness. That type of writing will be more informal.

Guerilla advertising works especially good for the small business owner who cannot afford more conventional and expensive advertising such as print ads and TV spots. Instead, the interactive copywriter needs to adjust to that businesses unique marketing plan and know ways to execute it.

In short, the interactive copywriter has to be sensible of what’s going on in the marketplace and be savvy enough to use that knowledge to help him in his copywriting. Only then will the interactive copywriter be winning in hooking those customers in for businesses like yours.

Internet Copywriting That Sells

Here’s a serious idea: just 2% of online businesses are making money. What will it take to get your online company off the ground? Easy. Remarkable internet copywriting. The words that appear on your website must sell you in order to be prosperous, but they must also include the words people are typing into searches. That’s the significant key to outstanding internet copywriting that sells.

Professional copywriters can create killer internet copywriting that gets your content out, and gets you observed by searches. They can get people to your website and get those same people to take action. How? There are various ways to achieve this. Speaking personally, we ask customers for seed keywords. These are words they think people might type when looking for their business. From there we use keyword tools to see how true their assumptions are. This also allows the door for keywords that they might never have thought were possible.

From there we analyze their business - who they are, what they sell, what goals they have. In short, internet copywriting professionals should test everything.  The end effect is copy that compels people to take action, which leads to better sales.

Internet copywriting is very unique from other types copy. Internet users have a shortened attention spans. If they don’t immediately see what they’re looking for, then they’ll rapidly click away from the page. When you’re doing internet copywriting, you need to make that copy stand out, to grab the reader in and hold on tight, until they take that action.

Again, you may write well and you may feel you know your business better than anyone else, but if your website is not bringing about the results you expected, don’t continue to be one of the 98% that aren’t seeing results.  Instead check into hiring a professional who can make sure your internet copywriting will bring that boost in traffic and profits.

Does the thought of marketing writing leave you fumbling for the perfect combination? You’re not alone. It can be one of the most difficult mediums to write. However, adhering to these five tips can boost your marketing writing effectiveness.

1. Don’t Use Empty Words
   To improve your marketing writing power, don’t write ‘there are thousands of competitors in the market today.’ Instead, write ‘thousands of competitors saturate the market today.’ When you use words that are more visually stimulating your marketing writing strength will improve significantly.
2. Avoid Clichés
   Nothing turns your reader off more than running head-on into an overused or trite phrase. In marketing writing, it’s easy to fall into that trap, so stay away from the jargon.
3. Eliminate redundancy
   When you’re reviewing your marketing writing, find words that add nothing to the copy and cut them out. Make sure your copy gets to the benefits of what you’re offering quickly.
4. Throw out the Passive
   The passive voice makes for weak writing. This is especially true in marketing writing when it’s all about ‘right now’. You want buyers to take action so stick to the active voice.
5. Kill the Fluffy Adverbs
   Adverbs can drain the strength of your marketing writing. So avoid writing, ‘our bolts are quite strong’. Instead, get to the point and write, ‘our bolts are strong.’ Your marketing writing will show more conviction too.

Keep these five things in mind when you’re writing and you’ll be sure to improve your business through powerful marketing writing.