How Can You Write Better Ad Copy?
Tuesday, October 27th, 2009How Can You Write Better Ad Copy?
That’s one the questions most business enterprises ask themselves at some point. How do I write better ad copy? The reason is easy - compelling ad copy is the mainstay to your marketing plan and will propel your business into the stratosphere. Here are a few how-to points that will help.
All strong ad copy is comprised of the same standard elements. It should always grab the client’s attention, inform the customer of what benefits they’ll receive, keep them interested and generate action. Your advertising copy should always be crafted with these important points in mind.
Even before you can successfully write ad copy you should first visualize where your ad copy will be placed such as billboards, magazine ads, online web sites and so on. Understand first how the advert copy will appear. Then align your writing to reflect that medium.
Ad copy is truly a particular type of writing. Your job is to balance creativity and readability to effectively make persuasive and yet entertaining ad copy. How do you this incisively?
1. Quash wordiness in your ad copy. Look at some of the most booming ads in history like Got Milk? or Have It Your Way. The greatest ads in history seldom use more than five words.
2. Talk to your audience and not at them As with Burger Kings Have It Your Way they’re not telling the customers to come to their restaurants. Instead they’re offering convenience and the feeling of being spoiled. And again, they did it all in under five words.
3. Keep away from clichés. The full purpose of ad copy is to make it stand out so avoid using terms the world has heard for decades.
4. Always proofread your copy - The simplest mistakes can throw your customers off and bad ad copy can end up costing you sales (not to mention all the money you used in your promotion).
There are really no short cuts when it comes to writing positive ad copy, but since it is so important to your business, you will need to start mastering these few points. As you gain more experience, then your business will thrive as long as you keep generating good ad copy.