Copywriting & Marketing

What Is an Interactive Copywriter?

What is an interactive copywriter you wonder? Simply put: an interactive copywriter is someone who can take boring copy and turn it into something that engages the reader, but enlivens them into taking action (meaning buying your products or services).

An interactive copywriter needs to not only pull in the client with words, he also needs to be familiar with the many new marketing concepts ideas such as:

•           Online advertising
•           Digital marketing
•           Viral communications
•           Guerilla advertising

All of these are just a few points an interactive copywriter has to master in order to tempt those customers in.

For example, viral marketing requires the interactive copywriter to use prevenient social networks to increase brand awareness. That type of writing will be more informal.

Guerilla advertising works especially good for the small business owner who cannot afford more conventional and expensive advertising such as print ads and TV spots. Instead, the interactive copywriter needs to adjust to that businesses unique marketing plan and know ways to execute it.

In short, the interactive copywriter has to be sensible of what’s going on in the marketplace and be savvy enough to use that knowledge to help him in his copywriting. Only then will the interactive copywriter be winning in hooking those customers in for businesses like yours.

What is an interactive copywriter? Simply put: an interactive copywriter is someone who can take bland copy and turn it into something that not only engages the reader, but animates them into taking action (meaning buying your products or services).

Job Description of the Interactive Copywriter

You might see this listed in an interactive copywriter wanted ad: interactive copywriter wanted to create vibrant copy, heighten brand awareness, and optimize search engine rankings as part of a growing creative team. It doesn’t matter if they’re looking for someone to produce copy for web pages, brochures, postcards or sales letters; they need someone who can inspire people to part with their hard earned cash.

New Marketing Tools

An interactive copywriter needs to not only pull in the customer with words, he also needs to be familiar with the many new marketing concepts such as:

• Online advertising
• Digital marketing
• Viral communications
• Guerrilla advertising

All of these are just a few things an interactive copywriter has to master in order to lure those customers in.

For example, viral marketing requires the interactive copywriter to use pre-existing social networks to increase brand awareness. That type of writing will be more informal – certainly not the high school English rules that were drummed into your head.

Guerrilla advertising works especially good for the small business owner who cannot afford more traditional – and expensive – advertising such as print ads and TV spots. Instead, the interactive copywriter needs to adapt to that businesses unique marketing plan and know ways to execute it.

In short, the interactive copywriter has to be aware of what’s going on in the marketplace and be savvy enough to use that knowledge to help him in his copywriting. Only then will the interactive copywriter be successful in hooking those customers in for businesses like yours.