Copywriting & Marketing

Why Hire a Marketing Copywriter?

Simply put: a marketing copywriter writes better than you. Yes, you know your business sector and, yes, you know your customers. Too often though, even the best businesses fall into the “we, we, we” trap. What that means is they lecture about how great they are and they completely forget about the person that really matters - their client. This is where a marketing copywriter knows how to communicate with buyers much more effectively.

Admittedly, a marketing copywriter is an investment, but when it comes to your promotional budget, it’s a necessary toll that ends up getting you much more. Advertising itself is pricey, but in order for you to maximize your return on investment, your marketing copy should be a work of art, just like any graphics you use in your marketing materials.

You need to hire a marketing copywriter to soundly hit your target markets. Only then will you hear your phone ringing, see your web-store getting orders and discover your profits soar, since this is what a marketing copywriter does.

Plus, did you know during the last deep recession in the 1980’s, the companies who survived were the ones that DIDN’T halt advertising. So if you’ve been spooked and you’re thinking that advertising today is a waste, think again.

Too often I’ve seen business organizations spend thousands on web design or a brochure design, but then do the copy themselves. They figure they’ll hold on to a few dollars. Then when the phone doesn’t ring, they can’t deduct why. The reason is copy matters.

Disregarding your business by forfeiting a marketing copywriter is a bit like running a marathon and stopping 100 yards from the finish line. You can be ‘close’ but you’ll never ‘win.’ When you address your promotional copy the same way, your results will be the same - you won’t be successful.

So, instead of stopping short of breaking the tape, make sure you’re hitting your target market and watch your revenues skyrocket by hiring an experienced marketing copywriter.

Sales Copywriting For Growth

Online marketing campaigns depend heavily on good sales copywriting. The Internet is an interactive experience that demands potential customers to actively seek information. So it is urgent that your sales copywriting be as efficient as it can be. Here are a few things to keep in mind to help make your sales copywriting leap out.

Your readers mind scan sales copywriting - never say in ten words what you can say in two. 

They want to know the benefit from your product or service and little else actually matters. Your chore when producing sales copywriting is to accent those benefits and let your reader know how their lives will be better for them.

In sales copywriting exercise testimonials since they work. Even a short blurb from a satisfied customer will bring good results so any sales copywriting should include testimonials.

The total amount of information on the Internet is staggering. So you need to make sure that your sales copywriting will seize readers quickly and provide the information theyre looking for at a glance. Using impressive headlines in your sales copywriting will help so be bold when writing those headlines.  

How to Do Your Own Marketing Copywriting

Here are a few concepts you can use when it comes to doing your own marketing copywriting.

Each company needs a brand to signalize itself from every other business sector in the world and your marketing copywriting can use that as its key concept. Think about some of the brands of large corporations, from the stylized icon of the Roman centurion of American Express or the simple color brown of UPS. Those companies have spent millions establishing their brand and your marketing copywriting is the first step for you in establishing yours.

One of the most important concepts you should establish prior to doing any marketing copywriting is uncovering who your audience is. Who are the individuals that buy your merchandise? What can your commercial enterprise give them that will better their lives? Find the answers to these questions so your marketing copywriting can be more effective in communicating with your customers.

When you are crafting your marketing copywriting, make sure you have someone else look it over before you release it into the world, either online or to the printer. No matter how good a writer you are, you must always have a proofreader go over your marketing copywriting. Even if you have to hire someone to do it for you, it’s healthier in the end.

Doing your own marketing copywriting is not the simplest thing to do, but if you keep these few points in mind then you’ll be sure to have a measure of success.

Here are three concepts you can use when it comes to doing your own marketing copywriting.

Establish Your Brand

Each business needs a brand to distinguish itself from every other business in the world and your marketing copywriting can use that as its key concept. Think about some of the brands of large corporations, from the stylized icon of the Roman centurion of American Express or the simple color “brown” of UPS. Those companies have spent millions establishing their brand and your marketing copywriting is the first step for you in establishing yours.

Know Your Audience

One of the most important concepts you should establish prior to doing any marketing copywriting is uncovering who is your audience. Who are the people that buy your products? What can your business give them that will improve their lives? Find the answers to these questions so your marketing copywriting can be more effective in communicating with your customers.

Get a Second Opinion

When you are crafting your marketing copywriting, make sure you have someone else look it over before you release it into the world – either online or to the printer. No matter how good a writer you are, you must always have a proofreader go over your marketing copywriting. Even if you have to pay someone to do it for you, it’s safer in the end.

Doing your own marketing copywriting is not the easiest thing to do, but if you keep these few things in mind then you’ll be sure to have a measure of success.

What is an interactive copywriter? Simply put: an interactive copywriter is someone who can take bland copy and turn it into something that not only engages the reader, but animates them into taking action (meaning buying your products or services).

Job Description of the Interactive Copywriter

You might see this listed in an interactive copywriter wanted ad: interactive copywriter wanted to create vibrant copy, heighten brand awareness, and optimize search engine rankings as part of a growing creative team. It doesn’t matter if they’re looking for someone to produce copy for web pages, brochures, postcards or sales letters; they need someone who can inspire people to part with their hard earned cash.

New Marketing Tools

An interactive copywriter needs to not only pull in the customer with words, he also needs to be familiar with the many new marketing concepts such as:

• Online advertising
• Digital marketing
• Viral communications
• Guerrilla advertising

All of these are just a few things an interactive copywriter has to master in order to lure those customers in.

For example, viral marketing requires the interactive copywriter to use pre-existing social networks to increase brand awareness. That type of writing will be more informal – certainly not the high school English rules that were drummed into your head.

Guerrilla advertising works especially good for the small business owner who cannot afford more traditional – and expensive – advertising such as print ads and TV spots. Instead, the interactive copywriter needs to adapt to that businesses unique marketing plan and know ways to execute it.

In short, the interactive copywriter has to be aware of what’s going on in the marketplace and be savvy enough to use that knowledge to help him in his copywriting. Only then will the interactive copywriter be successful in hooking those customers in for businesses like yours.

Simple put…a marketing copywriter writes better than you. Yes, you know your business and, yes, you know your customers. Too often though even the best businesses fall into the ‘we, we, we’ trap. What that means is they talk about how great they are and they totally forget about the person that really matters – their customer. This is where a marketing copywriter knows how to communicate with buyers much more effectively.

A Marketing Copywriter Brings it Home

Admittedly, a marketing copywriter is an investment, but when it comes to your advertising budget, it’s a necessary cost that ends up earning you much more. Advertising itself is costly, but in order for you to maximize your return on investment, your marketing copy must be a work of art, just the same as any graphics you use in your marketing materials.

You need to hire a marketing copywriter to effectively hit your target markets. Only then will you hear your phone ringing, see your web-store getting orders and watch your profits soar. That is what a marketing copywriter does for you.

Don’t Waste Your Advertising Dollars

It’s been said over and over again, but with today’s uncertain economy, it has never been truer: don’t waste your marketing money without a marketing copywriter. It’s also true that during the last big recession in the 1980’s, the companies who survived where ones that DIDN’T STOP advertising. So if you’ve been spooked and you’re thinking that advertising today is a waste, think again.

With that said, believe it or not with a professional marketing copywriter you will actually save money. How is this possible? The short answer is you’ll have a promotion that works. It is better for you to spend a few extra dollars in hiring a good marketing copywriter than to pour money into a great looking site or brochure with bad copy.

Too often I’ve seen businesses spend thousands on web design or a brochure design, but then do the copy themselves. They figure they’ll ’save a few bucks’. Then when the phone doesn’t ring, they can’t figure out why. The reason is really elementary – copy matters.

Neglecting your business by foregoing a marketing copywriter is a bit like running a marathon and stopping 100 yards from the finish. How many endorsements would that stopped runner earn if he said he’s ‘close enough’ and doesn’t need to go the extra few steps? When you handle your promotional copy the same way your results will be the same – you won’t won. It’s that simple.

So instead of stopping short of ‘breaking the tape’ make sure you’re hitting your target market and watch your revenues skyrocket by hiring an experienced marketing copywriter.

If you’re just starting out in direct response copywriting, then there are a few things you should keep in mind. Direct response copywriting is intended for promotions which gets the customer to respond by mail, telephone or internet contact. So it is your responsibility to do everything you can with your direct response copywriting to ensure that action. Here are a few tips to help.

Understand the Audience

Before you start your direct response copywriting, you first need to know who you are writing to. Your success depends on being able to figure out what their needs are. How? First, never assume anything…ask. Learn how to communicate effectively with people. Listen to what they have to say. They themselves may not even be sure what it is they want, but if you talk with them then you’ll be on your way to good direct response copywriting. Another way is to put yourself in their shoes – if they had your product or service to sell what would you want to know most as a total stranger. Once you’ve got your answer you’re well on your way to creating direct response copywriting that works.

What’s the Angle?

Remaining competitive in business requires direct response copywriting to constantly come up with something new. Look for ways you can describe a product or service from a different approach. For example, if you’re writing about chocolate instead of praising the taste, go for the health benefits and quote medical sources to back up your claim. Direct response copywriting doesn’t have to be impossible, but it can be challenging. You can meet that challenge when you open the creative floodgates.

Sell the Benefits

Simply put: a feature is something a product or service does and a benefit is something that product or service gives to the customer. With good direct response copywriting, you always want to focus on what’s in it for them. Your response rate will soar out the roof if you manage this successfully.

That’s a difficult line to walk though and sometimes it’s best to hire someone to handle your direct response copywriting. But if you keep these few hints in mind when starting out, you’ll gain success with your direct response copywriting. And if all else fails, hire a pro.