Copywriting & Marketing

Marketing writing can be one of the most challenging mediums to write within. However, employing to these five tips can boost your marketing writing potency.

1. Don’t Use Empty Words

To better your marketing writing power, tighten things up. That means use as little number of words as possible. Plus, when you use words that are more visually exciting your marketing writing strength will improve greatly.

2. Avoid Using Clichés

Nothing turns your reader off more than running head-on into an overused or trite phrase. When it comes to marketing writing, it’s easy to fall into that trap, so stay away from the jargon.

3. Get Rid Of Redundancy

When you’re going over your marketing writing, find words that add nothing to the copy and cut them out.

4. Throw out the Passive Voice

A passive voice makes weak writing. Marketing writing should put readers in the here and now. You want buyers to take action so stick to the active voice.

5. Kill the Overstuffed Adverbs

Adverbs can drain the strength of marketing writing. So avoid writing, “Our bolts are quite strong” and alternatively get to the point. Write, “Our bolts are strong” instead.

Keep these five tips in mind when you’re writing and you will be sure to improve your business through compelling marketing writing.

Does the thought of marketing writing leave you fumbling for the perfect combination? You’re not alone. It can be one of the most difficult mediums to write. However, adhering to these five tips can boost your marketing writing effectiveness.

1. Don’t Use Empty Words
   To improve your marketing writing power, don’t write ‘there are thousands of competitors in the market today.’ Instead, write ‘thousands of competitors saturate the market today.’ When you use words that are more visually stimulating your marketing writing strength will improve significantly.
2. Avoid Clichés
   Nothing turns your reader off more than running head-on into an overused or trite phrase. In marketing writing, it’s easy to fall into that trap, so stay away from the jargon.
3. Eliminate redundancy
   When you’re reviewing your marketing writing, find words that add nothing to the copy and cut them out. Make sure your copy gets to the benefits of what you’re offering quickly.
4. Throw out the Passive
   The passive voice makes for weak writing. This is especially true in marketing writing when it’s all about ‘right now’. You want buyers to take action so stick to the active voice.
5. Kill the Fluffy Adverbs
   Adverbs can drain the strength of your marketing writing. So avoid writing, ‘our bolts are quite strong’. Instead, get to the point and write, ‘our bolts are strong.’ Your marketing writing will show more conviction too.

Keep these five things in mind when you’re writing and you’ll be sure to improve your business through powerful marketing writing.