Copywriting & Marketing

Online copywriting contains many factors. If you’ve done any research on the concept of SEO and how it works, you’ve come up with tons of information. We’ve taken those thousands of resources and narrowed it down to five must-haves in online copywriting.

1. Research your main keywords. Use SEO tools online (free and paid) and search the websites of your challengers. Remember, you get more traffic to your site if you use special terms that people are searching. Also, never impregnate your online copywriting with keywords. This will this NOT help accomplish ranking. In fact, it can also get you black listed from some searches.

2. Make sure your first heading and sentence contains your main keyword. Search Engines read html code from top to bottom. So your keyword must be in the key heading. The nearer you put your keyword to the header in the first sentence, the better you’ll rank.

3. View at your source code. You don’t have to be an html programmer, but if you’re doing online copywriting, then you should acquaint yourself with what code the search engines views. Again, they read from top to bottom.

4. Connect to external websites. You can also ask others in similar domains to link to you. The more links you have -  either within your own site or those going out to other websites - will add credibility to your online copywriting.

5. Make your content readable to humans and not just spiders. You want your online copywriting to rank higher, but you also want customers to take action when it comes to your products and services. One keyword after another might get you to number one on Google for a day, but if those potential customers leave because the copy is horrendous, what’s the point?

Don’t forget to use common sense. Be your own judge on what you think visitors will need to see. If you wonder if someone might be cheating at SEO, they probably are, so don’t do it. So although online copywriting isn’t as easy as this list makes it sound, it is a clear start on what to expect if you decide to hire someone else for your online copywriting project.

You can write persuasive online copywriting for your business. All you need to know are a few simple tricks of the trade to help you get started. Keep reading and learn what these tips for persuasive online copywriting are.

1. Grab ‘Em By the Ears
   See the headlines in this? Nothing will catch your customer’s attention more than good headlines – short, sweet and to the point. People read information on the web at breakneck speed so you have to catch them quick before they move on to something else. Using good headlines will help you with persuasive online copywriting.
2. Don’t Talk. Communicate
   Your first step in persuasive online copywriting should always be to communicate with your customer. Talk to them and not at them. There’s a difference. Avoid focusing on yourself and use the simple word ‘you’ for conversions. In fact, just strike the words ‘we’ and ‘our’ from your vocabulary – they don’t exist in persuasive online copywriting.
3. Keep It Simple Stupid
   The KISS rule applies to persuasive online copywriting more than to anything else. Use short sentences and leave lots of white space on the page so their eyes won’t get tired. Just like what’s happening here, right now.
4. Prove It
   After your persuasive online copywriting has caught your customer’s attention, hook them in even more. What makes you special? What benefits can you give them? Add testimonials from other customers and show them how they can benefit too. Use statistics and anything else to prove what you’re saying.
5. Tell Them What You Want
   Call your customers to action. Whether you want their email address, a phone call from them or an immediate order tell them exactly what you want them to do. Don’t be cute. Don’t be clever. And if you put all of these other tips together, you’ll have great persuasive online copywriting that earns you greater interest or sales.

Online copywriting contains many elements. If you’ve done any searching into SEO and how it works you’ve come up with tons of information. We’ve taken those thousands and thousands of resources and narrowed it down to ten ‘must haves’ in online copywriting.

1. Research your keywords. Use available SEO tools online (free and paid) and search the pages of your competition. The more common the keyword, the harder it is to rank higher, but you will get more traffic to your site if you use specific terms that people are searching.
2. Match page content with your titles and metadata. Online copywriting requires you use keyword in both these locations as well as in the actual text for better ranking pages.
3. Make sure your first heading and sentence contains your main keyword. Search Engines read from top to bottom, just like a human. So your keyword must be in the main heading. The closer you can put your keyword in the first sentence to the header, the better you’ll rank.
4. Highlight your keywords properly. Make the text more readable to your customer with bold and italic, but don’t overuse this technique. Why? Rather than helping you it could have a negative effect on your online copywriting.
5. Look at your source code. You don’t have to be an html programmer, but if you’re doing online copywriting, then you should familiarize yourself with what code the search engines sees. Again, they read from top to bottom so the closer your keywords appear in the code, the better your ranking.
6. Add keywords to your link descriptions and images. Use SEO keywords in your links. You can also tag images with keywords as well. But again, as with bold and italic, don’t over do it and don’t create a total mislead. An SEO experts site wouldn’t have a picture of a puppy that says ‘keyword specialist’ but the picture of someone in a business suit might. So be sure it fits.
7. Link to external websites. You can also ask others in similar fields to link to you. The more links you have – either within your own site or those going out to other sites – will add credibility to your online copywriting.
8. Do not overuse keywords. Never saturated your online copywriting with keywords. Not only will this NOT help with achieving ranking it can also get you banned.
9. Make your content readable to humans and not just spiders. You want your online copywriting to rank high, yes, but you also want customers to take action when it comes to your products and services. One keyword after another might get you to number one on Google but if those potential customers leave because the copy is horrible, what’s the point?
10. Use common sense. Be your own judge on what you think visitors will want to see. If you wonder if something might be ‘cheating’ at SEO it probably is so don’t do it. Listen to that voice in your head and you’ll improve your online copywriting success.

Online copywriting isn’t as easy as this list makes it sound. However, it is a fine start on what to expect, or what to look for if you decide to hire someone else for your online copywriting project.