Copywriting & Marketing

Internet Copywriting That Sells

Here’s a serious fact: roughly 2% of online businesses are making money. What will it take to get your online business enterprise off the ground? Remarkable Internet copywriting. The words that appear on your website must sell you in order to be successful, but they must also include the words people are typing into searches. That’s the essential key to remarkable Internet copywriting that sells.

Pro copywriters can create killer Internet copywriting that gets your subject matter out and gets you observed by searches. They can get people to your website and get those same people to take action. How? There are diverse ways to achieve this. Speaking personally, we ask clientele for seed keywords. These are words they think people might put in when looking for their business. From there we use keyword tools to see how right their assumptions are. This also leaves the door for keywords that they might never have thought were possible.

From there we break down their business - who they are, what they sell, what goals they have. In short, Internet copywriting professionals should study everything.  The end result is copy that compels people to take action, which leads to larger sales.

Internet copywriting is very unique from other types of copy. Internet users have shortened attention spans. If they don’t directly see what they’re looking for, then they’ll quickly click away from the page. When you’re doing Internet copywriting, you need to compose copy that stand out, to grab the reader in and hold on tight, until they take that action.

Again, you may write well and you may feel you know your business organization better than anyone else, but if your website is not getting the results you expected, don’t continue to be one of the 98% that aren’t seeing results.  Instead check into employing a pro who can make sure your Internet copywriting will get that boost in traffic and profits.

Do you have a professional SEO copywriter? How much is a well-written web page worth to your business? If your pages are not attracting and keeping visitors to your website with the intent of having them take action, then you need a professional SEO copywriter.

What is a SEO Copywriter?

A SEO copywriter is someone who designs and optimizes web page content to maximize your site’s chances of appearing higher on search engine lists. There are three major search engines – Google, Yahoo and MSN – and a professional SEO copywriter can use keyword techniques to improve your site’s rankings on them. Most importantly, only an expert in SEO copywriting can make your pages seem “natural,” without using any tricks to fool the search engines.

What are the Benefits of Hiring a Professional SEO Copywriter?

Advertising is one of the greatest expenses that a business has, but a professional SEO copywriter can earn you more money by giving you a website that attracts visitors and search engines by focusing on the content. By targeting specific keywords, the SEO copywriter will bring in the most traffic from people who are looking for exactly what you offer, instead of paying for ad linking.

Your website traffic can increase so you’ll get more customers and best of all, your profits can explode. You and your business will be better off when you hire a SEO copywriter rather than trying to travel the uncharted waters yourself.

Online copywriting contains many elements. If you’ve done any searching into SEO and how it works you’ve come up with tons of information. We’ve taken those thousands and thousands of resources and narrowed it down to ten ‘must haves’ in online copywriting.

1. Research your keywords. Use available SEO tools online (free and paid) and search the pages of your competition. The more common the keyword, the harder it is to rank higher, but you will get more traffic to your site if you use specific terms that people are searching.
2. Match page content with your titles and metadata. Online copywriting requires you use keyword in both these locations as well as in the actual text for better ranking pages.
3. Make sure your first heading and sentence contains your main keyword. Search Engines read from top to bottom, just like a human. So your keyword must be in the main heading. The closer you can put your keyword in the first sentence to the header, the better you’ll rank.
4. Highlight your keywords properly. Make the text more readable to your customer with bold and italic, but don’t overuse this technique. Why? Rather than helping you it could have a negative effect on your online copywriting.
5. Look at your source code. You don’t have to be an html programmer, but if you’re doing online copywriting, then you should familiarize yourself with what code the search engines sees. Again, they read from top to bottom so the closer your keywords appear in the code, the better your ranking.
6. Add keywords to your link descriptions and images. Use SEO keywords in your links. You can also tag images with keywords as well. But again, as with bold and italic, don’t over do it and don’t create a total mislead. An SEO experts site wouldn’t have a picture of a puppy that says ‘keyword specialist’ but the picture of someone in a business suit might. So be sure it fits.
7. Link to external websites. You can also ask others in similar fields to link to you. The more links you have – either within your own site or those going out to other sites – will add credibility to your online copywriting.
8. Do not overuse keywords. Never saturated your online copywriting with keywords. Not only will this NOT help with achieving ranking it can also get you banned.
9. Make your content readable to humans and not just spiders. You want your online copywriting to rank high, yes, but you also want customers to take action when it comes to your products and services. One keyword after another might get you to number one on Google but if those potential customers leave because the copy is horrible, what’s the point?
10. Use common sense. Be your own judge on what you think visitors will want to see. If you wonder if something might be ‘cheating’ at SEO it probably is so don’t do it. Listen to that voice in your head and you’ll improve your online copywriting success.

Online copywriting isn’t as easy as this list makes it sound. However, it is a fine start on what to expect, or what to look for if you decide to hire someone else for your online copywriting project.