Real Estate Web Writing

SEO Copy For Realtors®

What's the key to a successful real estate web site? The short answer? Copy and Design. But it is more complex because not any copy or any design will do. You need a site that grabs the homebuyer by the eyeballs and shows them that you're an authority in your area. 

How do you do that exactly? Your links must work. Your design needs to be smooth, with no wayward lines or mismatched tables. Any text should fit comfortably on the page and not look crammed inside. Images should be sharp and crisp with the right amount of lighting. Simply put, it needs to look professional.

As for the second key to success, it's copy - whether it's on your web site or in your email campaigns. You need text that appeals to both search engines and homebuyers. You can't have text that talks about you being the best Realtor®. Just like you, you could careless about our credentials - you just want the phone to ring, right? Your homebuyers aren't any different. They want a professional who can sell their home fast or help them make a purchase with as few complications as possible. That means anything that's composed should be to your customers benefit, not yours. 

When you put these factors together, you'll have what you need to rise to the top of searches AND pull in more clients. 

So are you ready to have a site that makes even your competitors take notice? You can. All you need to do is contact us today. For several years, Winters Productions has been working with Suzanne Hathcock Stephens, a true master of the web. She's one of the few 'web artists' who can take a basic real estate site and to turn it into a masterpiece with fully integrated listings that's a vision to behold. Combining our SEO writing with her designs, you'll not only have a site that's number one, but also one that makes every visitor pick up the phone to call YOU. 

In today's market though many Realtors® are mistakenly holding back when it comes to advertising their business. However, the ones succeeding the most are the ones who invest in their businesses. In fact, McGraw-Hill Research tracked 600 companies during the last recession in the 1980's and found that the companies that advertised saw profits rise 256% over their non-advertising competitors. If ever there was a time to invest in yourself... it's now. See what our real estate agents and brokers have to say and check out a few of the sites in our slideshow by clicking on the images that appear.

 

Realtors®, Partners & Other All-Around Great Folks...

Do we get Realtors® results? Yes. But don't take our word or it.  See what a few of our former and current SEO real estate clients have to say about us.  And as always, if you'd like a quote for text for your real estate site, contact us . There's no charge to discuss your project or to use  our 'fast quote' form today.

David Whitton, Realtor®
"The FindSalemHomes.com site is a smashing success! Visitors love it, other agents referring their out of town clients to us think it's the best they've seen. We've gotten half a dozen solid leads in the 6 months it's been live and we've closed on enough business generated from those leads that it's already paid for itself! Great job! Let's do it again!" 
Jonathan Ettricks, Realto®
"For an entire year I was with another SEO company. After spending THOUSANDS of dollars I wasn't even ranked on Google. But in less than three months I was ranked #9 for "Bronx homes" and #13 for "Bronx NY Homes" and today I'm the first Realtor® site (www.wesellbronxhomes.com) that's not a directory to appear on page one! Finally my money is going to good use. Thank you Winters Productions!"
Suzanne Hathcock Stephens, Custom Site Designer
Many real estate agents are distrustful of SEO companies who promise the world, charge a fortune in on-going monthly fees, then don't seem to be doing anything to earn those fees. The teamwork and methods we've established have really helped move my clients past their distrust of SEO companies by providing measurable, tangible results. Every client who has followed my recommendation to engage your services has enjoyed significantly better search rankings and increased traffic to their their sites. 
Cathy Hunnicutt, Realtor®
Mt. Pleasant, SC is a competitive area, but thanks to the work of Winters Productions, and their colleagues, our real estate office is on page one of Google and other search engines. While others might promise SEO results, the Hunnicutt office has FINALLY found someone who actually 'delivers the goods'. This is why I've consistently turned to Winters Productions and their team to keep us on top. It’s one of the best decisions we’ve made to ensure our offices’ growth. Many thanks, Nadine!
Charlie Gerken, Realtor®
Branson is pretty competitive, but if you look up 'Branson Real Estate' or 'Branson MO Homes for sale' on Google, you'll always find me on page one. The SEO content Nadine created, and continues to create, has given me a tremendous return on investment. That's why I continue to call on Winters Productions to keep my SEO (and ranking) fresh. Simply put, Nadine is one of my best kept secrets when it comes to my SEO plan. I highly recommend her services to any real estate agent... except those in Branson, MO. :) 

 

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